Icon Design
System II
Establishing a unified iconography language for
Ola Digital Products across various verticals such as Ola Cabs, Dash (Grocery delivery), Cars, and Insurance.
While ensuring consistent structure and visual
language throughout.
Recognizing a unifying element associated with the brand and integrating it consistently into all icons for a cohesive family.
Understanding Grids
Map Icons
Establishing icons for Ola Maps posed a
challenge due to a size restriction of 18*18
bounding box. The corners and cavities in the
icon became pixelated on displays due to
the small size.
Inktraps:
Inktraps, a characteristic found in specific
typefaces intended for small-size printing,
involve removing corners or details from
letterforms. The concept was to incorporate
ink traps in the icons to enhance legibility and
maintain sharpness in cavities.
Deviating from grids and crafting icons relying on visual judgment to achieve consistent visual weight.
Traditional way of
designing icons
Understanding the level of simplification needed for 18x18 px size
Introducing traps to enhance the sharpness of cavities on scooter and phone displays. The use of thick and thin lines added character to the style.
Comprehending the degree of simplification, each icon
underwent display checks to ensure increased retention value.
Food & Beverages
Travel & Transport
Landmarks
Services
Fun things to do
Shopping
Music & Drama
Hospital & Care
Selecting colors and ensuring their accurate values. Applying the same
palette for both dark and light modes while maintaining a strong contrast.
Let's Collabrate!
Currently working full time with Ola Electric & cabs.
Always up for new gigs, opportunities and meeting people.
